Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.
Their corporate philosophies are embedded in their customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification.
Yamaha's very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.
and the evolution continues...
When AVENTAGE was introduced in 2010, this new top rated AV receiver series represented a dramatic, inspired leap forward with best in class audio/video component design. AVENTAGE brought studio grade sound and sophisticated video enhancements to your home with unparalleled attention to detail in design, engineering and fabrication. Every electrical path, every part, every piece, was rethought and redesigned if necessary to achieve total performance excellence throughout the series. Materials were tested thoroughly and the finest were selected to maximize performance. Details that at first glance would not seem to affect the quality of sight, sound and control were brought together in AVENTAGE components and, in the end, produced a work of visual and acoustic art.